SCIENTIFIC AND PRACTICAL APPROACHES TO FORM THE LIST OF SOCIAL-PSYCHOLOGICAL CHARACTERISTICS FOR PHARMACY SPECIALIST

Rita Sahaydak-Nikitiuk, Mariana Harkusha, Svitlana Barnatovych, Svitlana Velma

Abstract


Nowadays according to employers, pharmacy specialist should be not only competent professional, but versed in the consumer psychology and result oriented, at the same time, i.e. concentrated on the pharmacy competitiveness increase and on maximal income and customer satisfaction.

The aim of the presented work was to investigate the social-psychological characteristics for pharmacy specialist essential in his or her professional activity, and to substantiate the list of these characteristics.

Materials and methods. Analytical, graphical and comparative methods, methods of descriptive and abstract modeling, system analysis and synthesis, taxonomy and cluster analysis were applied in the study.

Results. Social-psychological characteristics for pharmacy specialist methodologically should be selected and substantiated by the main stakeholders: employers, pharmacists, doctors, customers and graduation course students. The research algorithm to define the professionally important social-psychological characteristics for pharmacy specialist was suggested. The professionally important social-psychological characteristics regarding the requirements of employers from different countries to pharmacy specialists include sociability, responsibility, attentiveness, orderliness, and command-orientation. The main social-psychological characteristics for pharmacy specialists based on content analysis are attentiveness, sociability, indulgence, goodwill, responsibility, neatness, sensitivity, patience. Comparison of four research results for pharmacists, doctors, customers and graduation course students form specialty "Pharmacy" allowed to select and to substantiate the social-psychological characteristics for pharmacy specialist essential in his or her professional activity. They are goodwill, stress-stability, honesty, command-orientation, neatness, affability, decency, purposefulness, desire for learn and develop, grammatically correct language, non-conflictedness.

Conclusion. The approaches to define the professionally important social-psychological characteristics for pharmacy specialist were analyzed. The research of the professionally important social-psychological characteristics for pharmacy specialist was conducted with the main stakeholders: employer, pharmacist, doctor, and customer. The list of the professionally important social-psychological characteristics for pharmacy specialist was formed on the base of conducted research.


Keywords


social-psychological characteristics (SPCs); professional activity; pharmacy specialist.

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DOI: http://dx.doi.org/10.21303/2504-5679.2019.00871

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ISSN 2504-5679 (Online), ISSN 2504-5660 (Print)