HR CRISIS MANAGEMENT AT TRADE ENTERPRISES
Abstract
The article is about revealing the content and role of HR crisis management at trade enterprises. The article provides an understanding of organizational changes, crisis phenomena, and crisis management. It is stated, that management of enterprises in a crisis state is one of the main problems of economy and legislation not only of economically developed countries, but also of countries with fragile economies, to which Ukraine still applies. A set of measures for HR crisis management at a trading company was identified. At the basis of research, it is possible to identify consistent ways to implement the steps of HR crisis management at a trading company.
It is established, that as a result of a crisis, organizations may lose employees, workers, along with key talent and organizational knowledge, from low morale, fear, physical relocation or death. In this case, there are outlined the core messages to decision makers that employee’s development and rewards are the major dimensions of the content of an Human Resource Management (HRM) system and that consistency and distinctiveness are the principal features of the process of HRM system, even in cases where an organization is operating under an economic crisis environment. It is stated, that the essence of crisis management of an enterprise is to provide such conditions for the functioning of an enterprise, when financial, production, marketing, personnel and other difficulties are not permanent and are quickly resolved by means of special measures.
It is investigated, that HR crisis management at trade enterprises involves not only the formal organization of the work with the staff, but also a set of factors of social and psychological, moral character - democratic style of management, caring attitude to the needs of a person, attention to his/her individual characteristics, etc. It is proved, that an important factor that can contribute to effective crisis management is a well-selected, managed personnel, who respond quickly and flexibly to any changes in the environment.
The article establishes the HR management in the conditions of unstable or crisis state of an enterprise as a comprehensive, planned activity, based on a system of scientifically grounded principles, experience and intuition of managers of an enterprise.
There are investigated the stages for HR crisis management in the market conditions as: analysis of the problem situation and state of an enterprise, diagnostics of human resources state, development and implementation of HR marketing measures, development of a HR crisis strategy and system of its marketing support, design of a HR crisis policy, development and organization of implementation of HR crisis decisions, development of measures to overcome and prevent conflicts, determination of HRM risk and ways of their overcoming, control over the implementation of HR-crisis decisions.
There is created a list of actions of HR managers while crisis management, including establishment of a crisis management team, development of recovery plans, provision of communications.
Downloads
References
Lockwood, N. R. (2005). Crisis Management in Today’s Business Environment: HR’s Strategic Role. Society for Human Resource Management. Available at: https://www.shrm.org/hr-today/news/hr-magazine/Documents/1205RQuartpdf.pdf
Zulkarnaini, N. A. S., Shaari, R., Sarip, A. (2020). Crisis Management and Human Resource Development: Towards Research Agenda. Advances in Human Factors, Business Management and Leadership, 542–552. doi: http://doi.org/10.1007/978-3-030-20154-8_50
Zavyalova, E. K., Kucherov, D. G., Tsybova, V. S. (2018). Approaches to HRD in Russian IT-companies in the period of economic crisis. Human Resource Development International, 21 (4), 319–339. doi: http://doi.org/10.1080/13678868.2017.1419736
Gunnigle, P., Lavelle, J., Monaghan, S. (2018). Multinational companies and human resource management in Ireland during recession: A retrospective from a highly globalized economy. Thunderbird International Business Review, 61 (3), 481–489. doi: http://doi.org/10.1002/tie.21978
Nizamidou, C., Vouzas, F. (2018). MHR. Providing a new perspective in HR in terms of crisis management. International Journal of Business Science and Applied Management, 13 (1), 15–25.
Katou, A. A. (2017). How does human resource management influence organisational performance? An integrative approach-based analysis. International Journal of Productivity and Performance Management, 66 (6), 797–821. doi: http://doi.org/10.1108/ijppm-01-2016-0004
Dickmann, M., Brewster, C., Sparrow, P. (2016). International Human Resource Management: Contemporary HR issues in Europe, New York: Routledge, 474. doi: http://doi.org/10.4324/9781315773483
Lai, Y., Saridakis, G., Blackburn, R., Johnstone, S. (2016). Are the HR responses of small firms different from large firms in times of recession? Journal of Business Venturing, 31 (1), 113–131. doi: http://doi.org/10.1016/j.jbusvent.2015.04.005
Hamlin, B. (2016). HRD and Organizational Change: Evidence-Based Practice. International Journal of Human Resource Development: Practice, Policy & Research, 1 (1), 7–20. doi: http://doi.org/10.22324/ijhrdppr.1.102
Mitsakis, F., Aravopoulou, E. (2016). The Impact of the Economic Crisis upon Human Resource Development (HRD): Evidence from two Greek Banks. International Journal of Human Resource Development: Practice, Policy & Research, 1 (2), 67–82. doi: http://doi.org/10.22324/ijhrdppr.1.117
Sommer, S. A., Howell, J. M., Hadley, C. N. (2016). Keeping positive and building strength: the role of affect and team leadership in developing resilience during an organizational crisis. Group & Organization Management, 41 (2), 172–202. doi: http://doi.org/10.1177/1059601115578027
Agapitou, C., Bersimis, S., Georgakellos, D. (2017). Appraisal of CRM implementation as business strategy option in times of recession: The role of perceived value and benefits. International Journal of Business Science and Applied Management, 12 (2), 18–31. Available at: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85043326168&partnerID=40&md5=b64e80881d2cf05348d710ae89c95d18
Bowers, M. R., Hall, J. R., Srinivasan, M. M. (2017). Organizational culture and leadership style: The missing combination for selecting the right leader for effective crisis management. Business Horizons, 60 (4), 551–563. doi: http://doi.org/10.1016/j.bushor.2017.04.001
Johansson, C., Bäck, E. (2017). Strategic Leadership Communication for Crisis Network Coordination. International Journal of Strategic Communication, 11 (4), 324–343. doi: http://doi.org/10.1080/1553118x.2017.1341889
Nizamidou, C., Vouzas, F. (2018). MHR. Providing a new perspective in HR in terms of crisis management. International Journal of Business Science and Applied Management, 13 (1), 15–25. Available at: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85056305011&partnerID=40&md5=ab10bccbdc16d42209c7bdcae89e506a
Pasek, J. I. (2002). Legal Trends: Crisis Management for HR. HR Magazine SHRM. Available at: https://www.shrm.org/hr-today/news/hr-magazine/pages/0802legal.aspx
Copyright (c) 2020 Tetyana Lositska, Nataliia Bieliaieva
This work is licensed under a Creative Commons Attribution 4.0 International License.
Our journal abides by the Creative Commons CC BY copyright rights and permissions for open access journals.
Authors, who are published in this journal, agree to the following conditions:
1. The authors reserve the right to authorship of the work and pass the first publication right of this work to the journal under the terms of a Creative Commons CC BY, which allows others to freely distribute the published research with the obligatory reference to the authors of the original work and the first publication of the work in this journal.
2. The authors have the right to conclude separate supplement agreements that relate to non-exclusive work distribution in the form in which it has been published by the journal (for example, to upload the work to the online storage of the journal or publish it as part of a monograph), provided that the reference to the first publication of the work in this journal is included.