ELABORATION OF THE REGIONAL CLUSTERS IN HOTEL ECONOMY

Svitlana Zhuravlova

Abstract


The modern approach to the cluster methodology usage in the sphere of hotel economy is presented in the article. It was proved, that the one of forms of such integration is a formation of hotel cluster. Just in the hotel cluster (association) and not at the level of separate hotel enterprise are formed such processes as: integration of objects, organization of unitary informational system; selective support by the local budget of building hotels and other lodging means; innovative policy and introduction of new technologies; allotment of the territory for building; revision of transport routes; development of engineer-technical nets and so on. There are presented the data about the situation and dynamics of development of the hotel services sector іn Zaporizhzhya region. The analysis of hotel economy of Zaporizhzhya region testifies that the causes of significant fluctuations of the number of guests in hotels were not only the general economic crisis but also the appearance of new form of competition between autonomous hotels, hotel nets and private apartments of lodging type. The number of placed foreign citizens that are the source of currency costs and services export also changed. The results of analysis indicate the essential discrepancies between the main characteristics of the hotels of different, types, the comfort level and the state of material-technical base that is insufficiently developed.
The analysis of financial-economic activity of hotel complexes, especially, profitability of their work, testifies that the special attention of enterprise leaders must be paid to the reduction of spendings on exploitation of hotels that form the cost price of hotel services and, accordingly, their price. The features of inclusion of small hotels to the general strategy of hotel economy reorganization are determined.

Keywords


clusterization; hotel complexes; regions; process approach; innovations; enterprise of hotel economy; strategic management; hotel service; hotel cluster; integration

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References


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DOI: http://dx.doi.org/10.21303/2504-5571.2016.00202



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ISSN 2504-5571 (Online), ISSN 2504-5563 (Print)