FORMATION AND IMPLEMENTATION OF MARKET STRATEGY IN THE STRUCTURE OF THE PORT'S BUSINESS MECHANISM

Svitlana Ilchenko, Anna Glushko

Abstract


In a market economy oriented to economic management methods, the issue of solving the problems of constructing mechanisms and defining certain research tools for a unique market strategy of an enterprise, the formulation of the principles for its formation and implementation, becomes especially topical. The article provides an integral view of the procedure and specifics of the formation of a market strategy for enterprises in the port area, separate ways to implement it and improve the competitiveness of the entire port.

Keywords


competitiveness of port enterprises; market strategy of ports; principles of formation of long-term plans

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DOI: http://dx.doi.org/10.21303/2504-5571.2017.00322

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Copyright (c) 2017 Svitlana Ilchenko, Anna Glushko

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ISSN 2504-5571 (Online), ISSN 2504-5563 (Print)